From the Site: In a July 2009 Page One profile of her, The New York Times wrote, "Right now, there’s a good chance a Hollywood executive is leaning into a colleague’s office and quietly asking, 'Did you see what Nikki just wrote?'” In an earlier 2009 article on Hollywood business coverage, the Financial Times called Nikki Finke "the reigning queen of Hollywood news" because of her "unrivalled network of high-level industry contacts. Since launching her Deadline Hollywood site in March 2006, she has earned a reputation as the best connected reporter in the industry." The New York Times opined that the 2007/2008 writers’ strike “solidified her position as a Hollywood power broker. Executive producers, writers and agents attest to her influence." The New York Observer named her its "2008 Media Mensch Of The Year” and said “she’s demonstrated that one determined reporter — with none of the support or backing of a media outfit, but also none of the entangling alliances — can, in fact, beat the big guys at their own game.” Elle magazine placed her on its list of the 25 most influential women in Hollywood, after writing, "Out West, where movies, moguls, and millions are made, Nikki Finke is the sheriff in town."